Press release
Paris, March 31, 2025 17h35
Annual Results Section



HOPSCOTCH GROUPE
2024 Annual Results


An ambition : reaching €200 Million in Gross
Margin by 2030


HOPSCOTCH (Euronext Growth FR0000065278), a communications consulting group
and a key player in digital, public relations, and events, announces the publication of its
annual accounts as of December 31, 2024. These accounts were approved by the Executive
Board and validated by the Supervisory Board on March 31, 2025, along with the Group’s
strategic vision for the next five years.



A vision made possible by:

● A successful growth strategy: €104.8 million in Gross Margin, +12.8% compared
to 2023;
● An organizational structure designed to create value: €9.2 million in Operating
Profit, representing 8.7% of Gross Margin;
● A solid financial structure: €34.1 million in Shareholders' Equity and €7.7 million in
net cash;
● Strong growth levers to surpass €200 million in Gross Margin by 2030, targeting
an Operating Profit Margin of 12%.


Frédéric Bedin states: “The Hopscotch brand is establishing itself as a key player in
the market, with a clear ambition for consolidation and growth. In 2024, we fully
capitalized on this recognition, strengthened our leadership, and accelerated our
international expansion.
The coming years will be marked by expansion for Hopscotch.

Thanks to our international scale and unique positioning—which makes us the only
agency combining communication consulting, influence, and event production in
growing markets—as well as our proven acquisition strategy, we confidently affirm our
ambition to reach €200 million in Gross Margin by 2030, with a 12% Operating Profit
Margin.”

Consolidated Income Statement

2024 2023 Change
In thousands of euros


Revenue 319 054 271 373 +47 681

Gross Margin 104 783 92 934 +11 849

of which Labor Costs (71 338) (62 414) +8 924
of which Freelance (3 407) (2 674) +733
of which Business Development Costs (2 543) (2 393) +150
Other Expenses (14 789) (14 411) +378

Operating Profit 9 163 9 927 (764)

Share of profit from Associates (476) (85) (391)
Financial Result (1 641) (2666) (1025)
Taxes (2 144) (1 992) (152)


Net Profit Attributable to the Group 4 824 4 568 + 256


A Successful Growth Strategy
In 2024, the Group's consolidated revenue reached €319.1 million (+17.7%), and the
consolidated Gross Margin stood at €104.8 million (+12.7%).
This new record confirms the growth trajectory initiated by the Group through strong organic
growth levers and a dynamic external growth strategy.
Regarding acquisitions, the successful integration of Interface Tourism—now Hopscotch
Tourism—accounts for 9% of the Group's Gross Margin. In addition to incorporating solid
expertise in the tourism industry, this acquisition strengthens Hopscotch’s international
presence, particularly in Europe, and fosters significant commercial synergies.
This acquisition complements the Group’s organic growth, which stands at +4% for the year,
excluding the decline in North American operations.

An Organizational Structure in Place to Deliver Value
Personnel expenses amounted to €71.3 million, representing 68.1% of Gross Margin.
External expenses totaled €18.8 million, or 17.9% of Gross Margin, with a limited increase
given the integration of Interface Tourism.
EBITDA/AL (excluding the IFRS 16 accounting impact of lease capitalization) stood at €9.1
million in 2024, an increase of €2.2 million compared to 2023.
Depreciation and amortization expenses for 2024 amounted to €5.0 million, including €4.0
million in IFRS 16 lease amortization. The year also recorded a provision reversal of €1.5
million, a decrease of €1.7 million compared to the previous year. This explains the apparent
decline in Consolidated Operating Profit and the increase in EBITDA/AL.
For 2024, Consolidated Operating Profit reached €9.2 million, compared to €9.9 million in
2023.
As expected, the integration of Interface Tourism—Hopscotch Tourism—positively contributes
to the Group’s results. Hopscotch Tourism reported €9.5 million in Gross Margin for the year
and generated €1.2 million in Operating Profit, representing 12.2% of its Gross Margin.
Within the Group’s historical scope, North American operations negatively impacted results
with a Gross Margin shortfall of approximately €1.5 million and non-recurring reorganization
costs of about €1 million.
The financial result stood at -€1.6 million. After the share of net profit from equity-accounted
companies (-€0.5 million) and corporate tax (-€2.1 million), Net Profit Attributable to the Group
for the year amounted to €4.8 million.

A Solid Financial Structure with Over €7.6 Million in Net Cash
As of December 31, 2024, the Group relied on a strong financial structure with shareholders'
equity of €34.1 million, compared to €31.5 million as of December 31, 2023. This includes the
acquisition of minority stakes in Sopexa—now Hopscotch Season—and the dividends paid for
the previous year (€1.9 million).
Cash flow from operations, excluding IFRS 16 effects, stood at €9.3 million, compared to €5.9
million the previous year. The change in working capital at December 31, 2024, amounted to
-€7.5 million, compared to €5.7 million the previous year.
In 2024, Hopscotch Groupe continued repaying its state-guaranteed loan (PGE) for €4.8
million. Excluding this loan, the Group’s overall debt increased by €7.9 million to finance
acquisitions, reaching €20.3 million as of December 31, 2024.
Active cash amounted to €37.9 million, including €28 million excluding the PGE, resulting in a
positive net financial position of €7.7 million.
The Executive Board will propose at the General Meeting on May 27, 2025, the payment of a
dividend of €0.65 per share, unchanged from last year (ex-dividend date: July 3, payment:
July 7, 2024).

Strong Growth Levers
Hopscotch’s established reputation, which peaked during the Paris 2024 sporting
celebrations, reaffirms its growth and development ambitions in event production and
communications consulting.
Already present in strategic regions (Europe, Gulf countries, Asia), Hopscotch intends to
continue its international expansion through regional structures that ensure proximity to a high-
potential global clientele.
Following successful integrations in strategic sectors like tourism, which bring new expertise
and talent, Hopscotch is ready to accelerate in promising markets such as major international
events—exemplified by the SuperCoppa Italia semi-finals and finals held in Riyadh, Saudi
Arabia, from January 2 to 6, 2025.
Over 2025 and beyond, Hopscotch aims to adopt a targeted acquisition strategy to strengthen
its geographical, sectoral, and business positioning, penetrate new high-potential markets,
create synergies, and generate long-term value.
Backed by these growth levers, the Group’s ambition for 2030 is to reach €200 million in Gross
Margin, with a 12% ROC.
Upcoming Publications:

● H1 2025 Activity: Wednesday, July 30, 2025
● H1 2025 Results: Tuesday, September 30, 2025
● Full-Year Revenue: Tuesday, February 3, 2026

________
Investor relations contact
Pierre-Franck MOLEY – Managing Director - Tel. 01 41 34 20 56 - pfmoley@hopscotchgroupe.com
Press contact
Jodie KNOEPFLER CONSCIENCE – Assistant to the Management Board - Tel. 01 41 34 20 51 - jodiekc@hopscotchgroupe.com
________
About HOPSCOTCH
HOPSCOTCH is an international communications group founded in France, driven by an entrepreneurial
vision and the complementary nature of its talents and expertise.
HOPSCOTCH is a unique combination of expertise, driven by the belief that the value of a company or
organization lies in the quality of its relational capital.
With more than 1,000 employees, half of whom are based internationally (40 offices across 5 continents),
HOPSCOTCH covers all areas of communication: influence, events, public relations, activations, digital,
internal communication, public affairs, and marketing services.
HOPSCOTCH organizes its agencies around its areas of expertise:
Event: Hopscotch Event, Hopscotch Congrès, Hopscotch Moments, Sagarmatha.
Public Relations: Hopscotch PR, Le Public Système PR, Human to Human, Hopscotch Décideurs.
Digital and Marketing: heaven, AD Crew, Hopscotch Digital Studio.
Sectorial expertise: Hopscotch Cinéma, Hopscotch Luxe, Hopscotch Season, Hopscotch Sport, Hopscotch
Tourism.
HOPSCOTCH has been committed to ambitious ecological and societal initiatives for over 15 years, validated
by internationally recognized CSR certifications, including RSE Agences Actives, ISO 20121, and the
EcoVadis Platinum medal.
Listed on Euronext Growth Paris (ISIN code: ALHOP FR 00000 6527 8), the group represents a turnover of
€319,1 million and a gross margin of €104,8 million in 2024.
Follow us: www.hopscotchgroupe.com and on LinkedIn / X / Instagram / Bluesky @HOPSCOTCHgroupe