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PUMA SE (ISIN: DE00069696303 WKN: 696960)

PUMA WAY 1, D-91074 Herzogenaurach

Arthur Hoeld to become Chairman (CEO) of the Management Board of PUMA SE

Herzogenaurach, 3 April 2025  – The Supervisory Board of PUMA SE today decided that Arthur Hoeld will become member and Chairman (CEO) of the Management Board of PUMA SE, effective July 1, 2025.

Arne Freundt, CEO of PUMA SE, is leaving the company after 14 years in various leading positions. In agreement with the Supervisory Board, he will resign as member of the Management Board and CEO on April 11, 2025.

Media Relations: Kerstin Neuber, Corporate Communications, Kerstin.neuber@puma.com

Investor Relations: Gottfried Hoppe, Investor Relations, Gottfried.hoppe@puma.com

PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.