Press Release – Paris, April 11th, 2025



Kleine TAN appointed as CEO of SMCP Asia




S M C P G r o u p , p a r e n t c o m p a ny o f t h e S a n d r o , M a j e , C l a u d i e P i e r l ot a n d F u r s a c b r a n d s ,
i s p l e a s e d t o a n n o u n c e t h e a p p o i n t m e n t of Kl e i n e Ta n a s C EO of S M C P A s i a , ef f e ct i ve
A p r i l 1 st , 2 0 2 5 . H e s u c c e e d s J i m my L a m w h o h a s d e c i d e d to p u r s u e n ew o p p o r t u n i t i e s
outside the Group.



I s a b e l l e G u i c h o t , C E O o f S M C P G r o u p , s a i d : “ I a m ve ry p l e a s e d to we l c o me Kl e i n e Ta n
a s C EO of S M C P As i a . H av i n g l i ve d a n d wor ke d i n As i a for th e p a st two d e c a d e s , Kl e i n e
b ri n g s a s o l i d i n te r n ati on a l p e rs p e c ti ve a n d a d e e p u n d e rsta n d i n g of th e re ta i l a n d
w h ol e s a l e d y n a m i c s a c ros s th e As i a - Pa c i fi c re g i on . As we c on t i n u e to i mp l e me n t o u r
st rate g i c r oa d ma p i n t h e re g i on , n ota b l y w i t h ou r n e twor k opt i mi z at i on i n C h i n a , I a m
c onf i d e n t th at Kl e i n e w i l l b ri n g a n ew p ra g m at i c a n d ex p e r t v i s i on to th e ta b l e , s e i z i n g
p ote n t i a l n ew op p o rt u n i ti e s a n d i n s p i r i n g th e te a ms to re a c h n ew mi l e ston e s . I wou l d l i ke
to j oi n th e S M C P te a m i n w i s h i n g h i m eve ry s u c c e s s a s h e ste p s i n to h i s n ew rol e , a n d at
th e s a me ti me , th a n k J i m my fo r h i s u nwave r i n g c o m mi tm e n t ove r th e p a st e i g h t ye a rs
w i th t h e G ro u p . ”

K l e i n e Ta n , C E O o f S M C P A s i a , s a i d : “ I a m d e l i g h te d to j oi n S M C P. I l oo k fo r wa rd to
wo rk i n g c l os e l y w i th t h e te a ms on th e g r ou n d to b u i l d on th e st ron g fou n d ati on s a l re a d y
i n p l a c e . I wou l d l i ke to th a n k Is a b e l l e Gu i c h ot a n d th e re st of th e S M C P ma n a g e me n t
te a m for th e t ru st th ey h ave p l a c e d i n me to c on ti n u e d ri v i n g th e d eve l op me n t of ou r
b ra n d s a c ros s t h e re g i on .”
Kl e i n e Ta n b r i n g s a st r o n g i n te r n at i o n a l b a c kg r o u n d a n d d e e p ex p e r t i s e i n t h e A s i a n
m a r ke t t o h i s n ew r o l e , h av i n g l i ve d a n d wo r ke d i n S i n g a p o r e , To k yo , S h a n g h a i , a n d H o n g
Ko n g . M o st r e c e n t l y, h e s e r ve d a s Pr e s i d e n t of L o ewe A s i a at LV M H , w h e r e h e p l ay e d a
p i vota l r o l e i n t h e b ra n d ’s ex p a n s i o n a n d p e r f o r m a n c e i n t h e r e g i o n . H e b e g a n h i s c a r e e r
i n 1 9 9 9 at L o u i s Vu i t t o n i n r et a i l a n d m e r c h a n d i s i n g b ef o r e j o i n i n g B u r b e r r y, w h e r e h e
h e l d r e g i o n a l r o l e s i n r eta i l o p e r at i o n s a n d m e r c h a n d i s i n g . I n 2 0 1 0 , h e m o ve d t o Pra d a
a n d M i u M i u i n s i m i l a r r o l e s , fo l l o we d by s e n i o r l e a d e r s h i p p o s i t i o n s at G i ve n c hy a s
M a n a g i n g D i r e c t o r f o r A s i a - Pa c i f i c a n d V P J a p a n & A PAC , w h e r e h e l e d t h e st r at e g i c
t u r n a r o u n d a n d g r ow t h of t h e b u s i n e s s i n t h e r e g i o n .



ABOUT SMCP

SMCP is a global leader in the accessible luxury market with four unique Parisian brands: Sandro. Maje.
Claudie Pierlot and Fursac. Present in 50 countries. the Group led by Isabelle Guichot as CEO, comprises
a network of over 1.600 stores globally and a strong digital presence in all its key markets. Evelyne Chetrite
and Judith Milgrom founded Sandro and Maje in Paris. in 1984 and 1998 respectively. and continue to
provide creative direction for the brands. Claudie Pierlot and Fursac were respectively acquired by SMCP
in 2009 and 2019. SMCP is listed on the Euronext Paris regulated market (compartment A. ISIN Code
FR0013214145. ticker: SMCP).




C O N TACT S

INVESTORS/PRESS

SMCP BRUNSWICK
Amélie Dernis Hugues Boëton +33 6 79 99 27 15
+33 (0) 1 55 80 51 00 Tristan Roquet Montégon +33 6 37 00 52 57
amelie.dernis@smcp.com smcp@brunswickgroup.com