PRESS RELEASE
Jean Laurent Poitou
appointed Chief Executive Officer of Ipsos



Paris, 19 August 2025 – The Board of Directors of Ipsos met this morning, August 19, 2025.
It decided to appoint Jean-Laurent Poitou as the new Chief Executive Officer, replacing Ben
Page, whose term of office will end on 15 September.

The Board considers that the market served by Ipsos is significant and dynamic. The demand
from businesses and public institutions to obtain, as quickly as possible, all the data relating
to their environment, their markets, their competitors, their performance and their
opportunities remains strong. However, this demand is evolving. Ipsos’ clients must continue
to be able to access reliable and trustworthy information, produced securely and analysed
with precision – but in significantly shorter timeframes, regardless of the source: either people
themselves – citizens, clients, consumers – or digital models. These models have been made
possible and relevant by increasing data digitalization and the acceleration of artificial
intelligence technologies and require to be handled with the rigour that characterizes Ipsos.

The Board believes that Ipsos, thanks to its scale, the expertise of its teams, its geographic
coverage, the diversity of its services, and the trust expressed many times by its clients, is
ideally positioned to meet these needs and therefore to regain a higher growth trajectory than
the one it recorded in recent years.

The Board acknowledges the work undertaken by Ben Page in this regard since his
appointment as CEO of Ipsos on November 15, 2021. Nevertheless, it has decided to appoint
a new CEO, with the objective of giving Ipsos and its teams the momentum needed to adopt
and implement a realistic and credible growth plan.

Jean Laurent Poitou is an engineer and a graduate of the École Polytechnique. He is familiar
with emerging technologies, particularly artificial intelligence, and especially with methods
that facilitate their implementation within businesses. He spent more than 30 years at
Accenture, in Europe as well as in the United States and Asia, where he held senior
international management positions. For the past four years, he has led the “Digital and
Technology Services” practice at Alvarez & Marsal across Europe, the Middle East and
Africa. In these two professional services companies, Jean Laurent has supported numerous
companies in their digital transformation, technological modernisation, and artificial
intelligence initiatives.

Ipsos intends, and will demonstrate its ability, to play an active role in the transformation of
its industry, a necessity given the challenges faced by businesses and institutions worldwide.
Ipsos will strengthen its leadership provided it deploys its new capabilities for rapid data
production, analysis and reporting without delay.

The Board wishes to thank Ben Page for his achievements over the past several years.

Ben Page said: “Having spent 38 years at Ipsos, joining MORI (now Ipsos UK) as a trainee,
and later spending many years as CEO of the UK and Ireland business, and since 2021,
Global CEO of Ipsos, now is a good time to hand over the reins at the age of 60. I am so
IPSOS, public limited company with a capital of €10,800,806.25
Registered office: 35, rue du Val de Marne, 75013 Paris - 304 555 634 RCS PARIS
1
proud of what we have achieved at Ipsos over the last few decades. In very few other
businesses would you travel the world, work with Presidents and Prime Ministers, and with
some of the world’s largest companies and make lifelong friendships with so many clients
and colleagues.”

The Board welcomes Jean Laurent Poitou, confident that, together with the thousands of
professionals working at Ipsos, he will successfully lead its transformation. His scientific and
technical expertise, international management experience, and knowledge of markets and
businesses are key assets that will help Ipsos achieve its ambitions.

Jean Laurent Poitou declared: “I am delighted and determined to lead Ipsos into the next
chapter of its growth as the company approaches fifty years of exceptional market leadership,
global expansion and service diversification through acquisitions and innovation. I will draw
on my experience in growth and innovation in Europe, Asia-Pacific and worldwide within
major professional services firms to accelerate Ipsos’ development. I know that Ipsos’
reputation with its clients, the quality and commitment of its teams, and the existing initiatives
leveraging artificial intelligence and technology for competitive advantage are strong
foundations on which we can build to transform the company. We will build for our clients an
increasingly differentiated market and opinion research company, powered by science,
technology, artificial intelligence, while remaining true to the values that have made Ipsos’
success.”

Jean Laurent Poitou will assume his new role on September 15. Ben Page will remain
CEO until that date.


ABOUT IPSOS
Ipsos is one of the largest market research companies in the world, present in 90 markets and
employing nearly 20,000 people.

Our passionately curious research professionals, analysts and scientists have built unique multi-
specialist capabilities that provide true understanding and powerful insights into the actions,
opinions and motivations of citizens, consumers, patients, customers or employees. Our 75
solutions are based on primary data from our surveys, social media monitoring, and qualitative
or observational techniques.

“Game Changers” – our tagline – summarises our ambition to help our 5,000 clients navigate
with confidence our world of rapid change.

Founded in France in 1975, Ipsos has been listed on the Euronext Paris since 1 July 1999. The
company is part of the SBF 120, Mid-60 indices and is eligible for the Deferred Settlement
Service (SRD).

ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP
www.ipsos.com

35 rue du Val de Marne
75 628 Paris, Cedex 13 France
Tel. +33 1 41 98 90 00




IPSOS, public limited company with a capital of €10,800,806.25
Registered office: 35, rue du Val de Marne, 75013 Paris - 304 555 634 RCS PARIS
2