Media Release

naoo AG appoints Kevin Dragon as Chief Financial Officer to strengthen financial governance and accelerate growth

• naoo AG names Kevin Dragon CFO; adds Galina Yordanova as CPO

Zug, Switzerland, October 22, 2025 –naoo AG (Ticker: NAO; ISIN: CH1323306329) today announced the appointments of Kevin Dragon as Chief Financial Officer (CFO) and Galina Yordanova as Chief People Officer (CPO), effective immediately. With this expansion of the executive management team, naoo is positioning itself for further accelerated growth.

Kevin Dragon brings 20+ years of experience in corporate finance, digital transformation, and reporting excellence. His background spans PwC Switzerland – reporting, governance, and digital finance – and senior CFO/Head of Finance roles in Swiss industrial and technology companies, where he oversaw ERP and BI implementations and accelerated closing, forecasting, and reporting processes.

Galina Yordanova joins the executive leadership team as Chief People Officer (CPO). With more than 15 years of HR leadership experience across the DACH region, she has led organizational development and talent strategy at renowned brands including Peek & Cloppenburg. Most recently, she served as Head of HR at Kingfluencers AG, which has been part of the naoo Group since early 2025.

Karl Fleetwood will focus exclusively on his role as Chief Operating Officer (COO). He will direct business development and partner execution, embedding technology- and data-driven practices across go-to-market operations.

The management team of naoo AG now consists of Kevin Dragon (CFO), Karl Fleetwood (COO), Gabriel Höhener (Chief Product & Technology Officer), and Galina Yordanova (CPO), as well as Benjamin Duthaler (Head of Community Management) and Gregor Doser (Managing Director DACH). Together, they bring extensive experience across technology, media, marketing, finance, and operations.

Dr. Thomas Wolfensberger, founder and major shareholder of naoo AG, commented:

“I’m pleased to welcome Kevin Dragon as CFO and Galina Yordanova as CPO to our leadership team. The growing demand for our products underscores naoo’s growth trajectory. With this expansion of our executive management we further strengthen reporting quality, team integration, and operational excellence, laying the groundwork to further develop naoo as an integrated technology and media company.”

About naoo

naoo AG operates a next-generation social media platform that connects people based on their interests and preferences, offering a unique user experience through gamification and personalized content. With its points and rewards system, naoo incentivizes user engagement and allows users to benefit from their activity on the platform. naoo’s business customers can publish offers on the platform tailored to the individual needs of the users and motivate them to visit their business locations by awarding naoo points. These points can be redeemed for various rewards, providing added value for both users and business partners. The naoo app is available on the Apple App Store and Google Play Store. Headquartered in Zug, Switzerland, naoo AG is listed on the Düsseldorf Stock Exchange (Ticker Symbol: NAO, ISIN: CH1323306329). For more information:  https://www.naoo.com

About Kingfluencers

Kingfluencers AG is the leading Swiss influencer and social media marketing agency, headquartered in Zurich, and part of the naoo Group. Since 2016, the company has established itself as a key partner for brands seeking to implement authentic and effective digital campaigns, combining performance marketing with powerful storytelling across all relevant channels. With a strong network of 3,800 influencers in Switzerland and Germany, an in-house campaign platform, and a results-oriented, data-driven approach, Kingfluencers has delivered over 2,100 successful campaigns across DACH. In 2025, Kingfluencers became part of the naoo group, focused on building the future of Swiss social media and beyond.

For further details, please contact:

Investor Relations

Aisha Lindman
Tel.: +41 (0) 79 867 10 10
IR@naoo.com

Media Relations

Axel Mühlhaus / Jessica Pommer
Tel.: +49 (0) 69 905505-52
E-Mail: naoo@edicto.de