PRESS RELEASE



Good performance in the third quarter
in a complex environment

Annual organic growth target updated



Paris, 23 October 2025 – Ipsos, one of the world’s leading market research companies,
achieved a revenue of €636 million in the third quarter, representing a growth of 7.6%, of
which 2.9% organic (up from -1.8% in the first quarter and +0.7% in the second), 8.5%
from scope effects mainly related to the acquisitions of The BVA Family and infas, and
-3.8% from negative currency effects due to the euro’s appreciation against certain
currencies.

In the first nine months of the year, revenue amounts to €1,791 million. Growth is 3.6%,
including 0.7% organic, 4.9% from scope effects and -2.0% from negative currency
effects.

Political uncertainties in many countries, together with the budgetary constraints on
governments, are resulting in a decline in Public Affairs activity, which is weighing on
Ipsos’ overall performance. Indeed, excluding Public Affairs, the Group’s organic growth
for the first nine months of the year comes to 2.3% and 4.2% for the third quarter alone.

The past few months have also been marked by:
- The integration of The BVA Family over the entire quarter, particularly in France,
the United Kingdom, and Italy. This operation is the largest acquisition undertaken
since 2018.
- The appointment of Jean Laurent Poitou as Chief Executive Officer.
- Significant progress in developing Ipsos’ strategy for the coming years.




Contacts: Dan Lévy François Malin Caroline Ponsi Khider Chama Bouazzaoui
Group Chief Financial Officer Head of Investor Relations Chief Communications Corporate Communications
and Brand Officer Manager

Dan.Levy@ipsos.com Francois.malin@ipsos.com Caroline.ponsi-khider@ipsos.com Chama.bouazzaoui@ipsos.com

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PRESS RELEASE




PERFORMANCE BY QUARTER



2025 Total Of which:
In €m
revenue growth organic scope currency

1st quarter 568.5 2.0% -1.8% 2.9% 0.9%

2nd quarter 586.6 1.0% 0.7% 3.3% -3.0%

3rd quarter 635.9 7.6% 2.9% 8.5% -3.8%

Revenue 1,791.0 3.6% 0.7% 4.9% -2.0%




PERFORMANCE BY REGION


9 months Total Organic Of which:
In €m
revenue growth growth Q1 Q2 Q3

EMEA 872.8 10.0% 1.6% -0.3% 1.8% 3.2%

Americas 630.3 -1.3% 1.2% -1.7% 0.6% 4.3%

Asia-Pacific 287.9 -3.3% -3.0% -6.0% -2.3% -1.0%

Total 1,791.0 3.6% 0.7% -1.8% 0.7% 2.9%


The Group’s performance improved across all geographies in the third quarter.




Contacts: Dan Lévy François Malin Caroline Ponsi Khider Chama Bouazzaoui
Group Chief Financial Officer Head of Investor Relations Chief Communications Corporate Communications
and Brand Officer Manager

Dan.Levy@ipsos.com Francois.malin@ipsos.com Caroline.ponsi-khider@ipsos.com Chama.bouazzaoui@ipsos.com

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PRESS RELEASE

In EMEA, total growth in our activities reaches 10% at the end of September, mainly
driven by our recent acquisitions. Organic growth stands at 1.6% at the end of September,
including 3.2% in the third quarter alone. While satisfactory in continental Europe and the
Middle East, it is partly impacted by a roughly 4% decline in France, where the political
climate has weighed heavily on our Public Affairs activity. Organic growth in France is
slightly positive among private-sector clients.

The Americas region posted organic growth of 1.2% since the beginning of the year and
4.3% in the third quarter alone. In the United States, activity excluding Public Affairs is
recovering, with organic growth of around 3% over the first nine months of the year,
supported by an improvement in the healthcare sector and by the good performance
related to consumer goods clients. That said, the political environment continues to weigh
heavily on our Public Affairs activity, which is down about 15% since the start of the year.

In Asia-Pacific, China records a slight growth. The region’s performance is impacted by
the decline in our Public Affairs activity in several countries, including Australia, New
Zealand and India.




Contacts: Dan Lévy François Malin Caroline Ponsi Khider Chama Bouazzaoui
Group Chief Financial Officer Head of Investor Relations Chief Communications Corporate Communications
and Brand Officer Manager

Dan.Levy@ipsos.com Francois.malin@ipsos.com Caroline.ponsi-khider@ipsos.com Chama.bouazzaoui@ipsos.com

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PRESS RELEASE
PERFORMANCE BY AUDIENCE


9 months Total Organic Of which:
In €m
revenue growth growth Q1 Q2 Q3

Consumers1 881.5 2.8% 2.0% -0.6% 1.6% 4.9%

Clients & Employees2 360.0 3.5% 2.0% 0.5% 2.7% 2.9%

Citizens3 285.3 5.1% -9.2% -14.2% -8.7% -4.7%

Doctors & Patients4 264.1 4.4% 5.0% 5.4% 5.2% 4.4%

Total 1,791.0 3.6% 0.7% -1.8% 0.7% 2.9%



Breakdown of Service Lines by audience segment:
1- Brand Health Tracking, Creative Excellence, Innovation, Ipsos UU, Ipsos MMA, Market Strategy &
Understanding, Observer (excl. public sector), Ipsos Synthesio, Strategy3
2- Automotive & Mobility Development, Audience Measurement, Customer Experience, Channel
Performance (Mystery Shopping and Shopper), Media Development, ERM, Capabilities
3- Public Affairs, Corporate Reputation
4- Pharma (quantitative and qualitative)


Our service lines dedicated to consumers, clients and employees posted organic
growth of 2% over the first nine months of the year. This increase is notably driven by the
good performance of our activities related to advertising campaign measurement,
marketing spends optimization and mystery shopping studies.

Activity related to citizens shows an organic decline of 9.2% since the start of the year. It
continues to be weighed down by political uncertainty and the prolonged wait-and-see
attitude of public-sector clients, particularly in the United States, France, and several
Asian countries.

The doctors & patients audience confirms its recovery and records organic growth of
5% over the first nine months of the year. This positive momentum is notably driven by
innovation across several therapeutic areas, despite uncertainties over drug pricing in the
United States and longer FDA approval timelines.

Our Ipsos.Digital platform continues its rapid development and has recorded 28%
growth since the start of the year, particularly in product testing and advertising campaign
measurement, with an operating margin roughly twice that of the Group.




Contacts: Dan Lévy François Malin Caroline Ponsi Khider Chama Bouazzaoui
Group Chief Financial Officer Head of Investor Relations Chief Communications Corporate Communications
and Brand Officer Manager

Dan.Levy@ipsos.com Francois.malin@ipsos.com Caroline.ponsi-khider@ipsos.com Chama.bouazzaoui@ipsos.com

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PRESS RELEASE
PERSPECTIVES

At the close of the first nine months of the year, the Group posted a good performance
among private-sector clients.

Budgetary constraints on governments and political instability in many countries are
weighing on public spending and leading to delays in order intake. Therefore, Ipsos
revises its 2025 annual organic growth target to around 0.7%.

The operating margin target of around 13% at constant scope is confirmed and reflects
the Group’s ability to demonstrate good operational discipline. It excludes the transitory
dilutive effect linked to the acquisitions of The BVA Family and infas, estimated at 60 basis
points for 2025.

Ipsos has many strengths:
- The position of an independent and diversified global leader across both
geographies and expertises
- Differentiated offerings built on an unrivalled wealth of historical data, enabling the
calibration and validation of AI‑based models and ensuring, thanks to proprietary
panels and access to real people, that these models do not drift
- Long‑term relationships with its clients
- Talented teams
- A sound financial profile that provides the Group the means to act.

However, organic growth remains below ambitions, and the Group’s priority is to
accelerate organic growth. In a rapidly evolving market, Ipsos is confident in its ability to
transform by judiciously leveraging technology and AI, while preserving what has made it
successful.

By agreement between the Board of Directors and the Chief Executive Officer, the
presentation of the new strategy Horizons 2030 is postponed from 19 November 2025 to
22 January 2026.




Contacts: Dan Lévy François Malin Caroline Ponsi Khider Chama Bouazzaoui
Group Chief Financial Officer Head of Investor Relations Chief Communications Corporate Communications
and Brand Officer Manager

Dan.Levy@ipsos.com Francois.malin@ipsos.com Caroline.ponsi-khider@ipsos.com Chama.bouazzaoui@ipsos.com

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PRESS RELEASE



ABOUT IPSOS

Ipsos is one of the largest market research companies in the world, present in 90 markets and
employing nearly 20,000 people.

Our passionately curious research professionals, analysts and scientists have built unique
multi-specialist capabilities that provide true understanding and powerful insights into the
actions, opinions and motivations of citizens, consumers, patients, clients and employees.
Our 75 solutions are based on primary data from our surveys, social media monitoring, and
qualitative or observational techniques.

“Game Changers” – our tagline – summarises our ambition to help our 5,000 clients
navigate with confidence our world of rapid change.

Founded in France in 1975, Ipsos has been listed on Euronext Paris since 1 July 1999. The
company is part of the SBF 120 and Mid 60 indices and is eligible for the Deferred
Settlement Service (SRD).
ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP
www.ipsos.com

35 rue du Val de Marne
75 628 Paris, Cedex 13 France
Tel. +33 1 41 98 90 00




Contacts: Dan Lévy François Malin Caroline Ponsi Khider Chama Bouazzaoui
Group Chief Financial Officer Head of Investor Relations Chief Communications Corporate Communications
and Brand Officer Manager

Dan.Levy@ipsos.com Francois.malin@ipsos.com Caroline.ponsi-khider@ipsos.com Chama.bouazzaoui@ipsos.com

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