BIC DISCONTINUES ROCKETBOOK AND ITS SKIN CREATIVE
ACTIVITIES


Clichy, France – December 4th, 2025 – BIC announces today that following a thorough
review of Rocketbook and the tattoo activities grouped under Skin Creative, the Group has
decided to discontinue these businesses.

The performances of these activities are not aligned with the Group's ambitions. As a result,
BIC decided to wind down the operational activities of Rocketbook, Inkbox and Tattly by
the first quarter of 2026.

This decision does not affect BIC’s full-year 2025 financial outlook and is expected to have
minimal impact on net sales and adjusted EBIT margin in 2025.



Rob Versloot, CEO, said: “I want to thank all our team members at Rocketbook, Inkbox and
Tattly for their hard work and dedication. It is however my responsibility to ensure that all our
activities contribute to Group’s growth and profitability. Unfortunately, Rocketbook and our
Skin Creative businesses did not deliver on their initial expectations, posting significant
declines in net sales and profitability since their acquisitions. This decision reflects my
determination to shift gears and build a strong foundation for the future of BIC.”


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CONTACTS
Brice Paris Bethridge Toovell
VP Investor Relations VP Global Communications
+33 6 42 87 54 73 +1 917 821 4249
brice.paris@bicworld.com bethridge.toovell@bicworld.com

Investor Relations Isabelle de Segonzac
investors.info@bicworld.com Image 7, Press Relations contact
+33 6 89 87 61 39
isegonzac@image7.fr


AGENDA
All dates to be confirmed

Full Year 2025 Results February 24, 2026

First Quarter 2026 Net Sales April 28, 2026

Annual General Meeting May 20, 2026




ABOUT BIC
A global leader in stationery, lighters, and shavers, BIC brings simplicity and joy to everyday life. For
80 years, BIC’s commitment to delivering high-quality, affordable, and trusted products has
established BIC as a symbol of reliability and innovation. With a presence in over 160 countries, and
over 13,000 team members worldwide, BIC’s portfolio includes iconic brands and products such as
BIC® 4-Color™, BodyMark®, Cristal®, Inkbox®, BIC Kids®, Lucky™, Rocketbook®, Tattly®, Tipp-Ex®,
Wite-Out®, Djeep®, EZ Load™, EZ Reach®, BIC® Flex™, Soleil®, Tangle Teezer® and more. Listed on
Euronext Paris and included in the SBF120 and CAC Mid 60 indexes, BIC is also recognized for its
steadfast commitments to sustainability and education. For more, visit www.corporate.bic.com and
to see BIC’s full range of products visit www.bic.com. Follow BIC on LinkedIn, Instagram,
YouTube and TikTok.




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